Apolo Sistemas Graficos achieves outstanding sales for imagesetters in Latin America


The 18-person graphic arts distributor has achieved an astounding 120% increase in imagesetter sales in Brazil over the past 24 months and ECRM now recognizes them as its largest reseller of new imagesetters in the world

SAO PAULO, BRAZIL -- July 31, 2006
From the early 80's until the mid-90's imagesetters were the backbone of most prepress departments. With the advent and growing acceptance of CTP platesetters, demand for imagesetters has been in decline in many markets, or so we thought. Today, ECRM announced they have recognized Apolo Sistemas Graficos of Sao Paulo, Brazil with an outstanding achievement award for imagesetter sales in Latin America. The 18-person graphic arts distributor has achieved an astounding 120% increase in imagesetter sales in the Brazilian market over the last two years. The award will be presented to Apolo CEO Michel Guttman Serwaczak by Doug Barr, ECRM's Director of Sales, Latin America, at a ceremony on August 30th in Sao Paulo.

Apolo Quote

"We're honored that ECRM has chosen Apolo for this award," noted Mr. Serwaczak. "This is a testament to the hard work and dedication of our entire sales and support staff. We have been selling ECRM imagesetters for five years, but over the last three we've seen a resurgence in demand. Recently, the Brazilian graphic arts market has benefited from three critical influences: an improving economy, an advantageous exchange rate, and a growing need to replace aging production equipment. For small-to-midsized commercial printers and service bureaus, ECRM imagesetters have become the de facto standard. In our market, film is still the dominant media, especially for smaller service providers. ECRM has always embraced our efforts with quality solutions and never-wavering support. This award is also a reflection of their professionalism."

ECRM Quotes

"Imagesetters still represent a profit-generating production tool to many trade house and quick printers, especially today because of an imagesetter's ability to image both film and plate materials, noted Doug Barr, Director of Sales, Latin America, ECRM. "Apolo has long been leader in the Brazilian marketplace and their hard work has built its well-deserved reputation and financial successes. We're proud to partner with them."

"While the majority of attention now focuses on "direct-to" technologies like CTP, there is still a flourishing demand for imagesetters," noted ECRM Vice President Mark Givens. "ECRM has maintained growing or consistent imagesetter sales in every region of the world. What's really interesting to me is that in addition to Apolo's achievement, the US market still represents 50% of our total new imagesetter sales. The success Apolo has realized in the Brazilian market, though exceptional, is in keeping with the demand for solutions appropriate to each market segment. ECRM imagesetters continue to offer commercial printers extraordinary production proficiency and value."

About Apolo Sistemas Graficos

Since 1987, Apolo Sistemas Graficos has been a leading supplier of graphic arts equipment. In its 19 years, Apolo has been a trusted provider to both large and small organizations, always offering the highest-quality and technologically-efficient solutions. In 2003, the Institute of Studies and Research of Quality recognized Apolo Sistemas Graficos with the Science and Technology Prize Master Award. Today, the company serves the Brazilian graphic arts community of commercial printers, newspapers, service bureaus, ad agencies, educational institutions, and multi-national in-plant companies, offering prepress, press, and post-press solutions from scanners, film imagesetters, platesetters, to offset presses and finishing and bindery tools. Their distinguished list of clients include Embraer Air (the country's leading aircraft manufacturer), and Sony Music.
For more information, please visit them online at: www.apolo.com.br.

About ECRM Imagesetters

ECRM offers two different lines of imagesetters. The Mako imagesetters are the most versatile imagesetters for growing commercial printers, publishers and trade-service professionals. ECRM offers three different models of the Mako Imagesetter, ranging in output width from 14" (360 mm) to 18" (460 mm) to 22" (560 mm. Each Mako imagesetter is field-upgradeable to both larger formats and/or higher speeds and offer maximum flexibility in media choice of film, polyester plate or paper. The three Mako models include:

Mako 56: Offers full 4-up impositions up to 22.0" (560 mm) wide, including color bars and printer's marks, suitable for most B2 presses;
Mako 46: Delivers 4-up imposed pages or poster images up to 18.1" (460 mm) wide;
Mako 36: An entry-level imagesetter for output up to 14.1" (360 mm) in width.

For 8-up imposed film production, the most cost-effective and compact solution are ECRM's Stingray imagesetters. The wide-format imagesetters offer film or polyester plate output in formats up to 25.0" (635 mm) wide. ECRM offers two different Stingray models, each equipped with comprehensive head and tail punches for maximum productivity and flexibility:

Stingray 63: For 8-up or 4-up impositions including color bars and printer's marks up to 25.0" (635 mm) wide.
Stingray 52: Capable of 4-up imposed pages or poster images up to 20.5" (521 mm) wide.

All Mako and Stingray imagesetters offer advanced imaging technology, including razor-sharp dots, accurate repeatability, and a choice of resolutions up to 200 lpi. Manufactured to ISO 9001:2000 standards, they deliver high levels of reliability year after year.

About ECRM

ECRM Imaging Systems is a global leader in imaging technologies for the graphic communications industry. For over three decades ECRM has successfully applied a broad range of optical, imaging, laser, and digital-electronic technologies to meet the business needs of its customers. The Massachusetts-based company has sold and supported more than 1,000 computer-to-plate devices and over 27,000 imagesetters in more than 50 countries around the world. An ISO 9001:2000 certified company, ECRM is dedicated to maintaining the highest standards in research and development, design, manufacturing, service, and support. www.ecrm.com

Copyright 2006. All brand names are the property of their respective owners and may or may not be trademarked.

Press Contacts

James Luttrell
ECRM Marketing Director
T: 978.851.0207 x121
E: j_luttrell@ecrm.com

Craig Kevghas
Account Director
Matter Communications, Inc.
T: 978-499-9250 x237
E: craig@matternow.com

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